Franchisee Stories - Crestview Roofing

Franchisee Success Stories

The owners who build something real with Crestview Roofing aren’t chasing a fantasy. They’re tradespeople who got tired of watching good work get buried under bad systems, or business-minded operators who saw an industry still running on phone tag and four-hour windows and knew there was a better way. They wanted a brand with standards they didn’t have to invent, and the freedom to run their own shop.

Call (325) 246-5075

Meet Our Owners

Arjun R. – Dallas-Fort Worth, Texas

Before Crestview, Arjun spent eleven years as a project manager for a regional commercial builder. He knew how to coordinate crews, read a scope of work, and keep a job on schedule. What he couldn’t do was build equity in someone else’s company. “I was making good money, but I was also making someone else rich,” he says. “And I hated how the residential side of the business treated homeowners like they didn’t deserve to know what was happening on their own roof.”

He looked at a half-dozen franchise systems. Most were either too rigid, you couldn’t pick your own crew, or too loose, they handed you a logo and disappeared. Crestview sat in the middle. The Relay Visibility Guarantee gave him a system he could stand behind: written price before any work starts, live trackable arrival time, before-and-after photos, digital invoice by text. “I don’t have to explain why we’re different,” Arjun says. “I just show them how it works. The 365-Day Done Right Promise closes the deal. A full year, in writing, included with every repair. If it fails, we come back free. No negotiation, no runaround.”

He opened in 2019. His crew wears uniforms, passes background checks, and shows up when the tracker says they will. His customers are the phone-first homeowners who book everything on their phone and expect to track it. They don’t tolerate phone tag or price changes at the door, and Arjun doesn’t make them.

Hector R. – Phoenix, Arizona

Hector ran his own roofing company for eight years before joining Crestview. Small crew, good reputation, decent books. The problem was everything else. “I was the estimator, the scheduler, the complaint department, and the guy chasing invoices at midnight,” he says. “I got into roofing because I liked solving problems on a roof. I was spending maybe twenty percent of my time actually on roofs.”

The Relay Standard changed that. Book in a tap, no phone tag. Give a live arrival time, not a four-hour window. Send photos of the work, before and after. Put the price in writing before we start. Text a digital invoice you can pay from the link. “It’s not magic,” Hector says. “It’s just a system that respects everyone’s time, including mine. I get to be the owner who shows up with answers, not the owner who makes excuses.”

He kept his crew, kept his local relationships, kept his independence. What he got was a brand name that meant something when he knocked on a door, and a guarantee that protected his customers and his reputation. The 365-Day Done Right Promise covers every repair for a full year. If a covered repair fails, they fix it at no charge, including a free second visit. “I’ve used that promise exactly twice,” Hector says. “Both times, we handled it fast, and both customers referred their neighbors. That’s the thing about doing what you said you’d do. It actually works.”

Beatriz M. – Atlanta, Georgia

Beatriz came from outside the trade entirely. She spent fifteen years in logistics, moving freight across the Southeast. She understood routing, scheduling, and the cost of a missed window. What she didn’t know was shingles, underlayment, or why a valley flashing fails. “I knew I could learn the trade,” she says. “I wasn’t sure I could trust a franchise to teach it without cutting corners.”

She spent six months talking to owners in other systems. Too many were selling territory, not training. Crestview was different. The technical training was serious: how to identify wind damage versus normal wear, how a proper nailing pattern prevents blow-off, why attic ventilation matters for shingle life. “They use the real words,” Beatriz says. “Then they explain them in plain English. That’s how I learned, and that’s how I talk to my customers now.”

Her logistics background shows in how she runs her operation. The live trackable arrival time isn’t a gimmick to her, it’s a delivery promise. The before-and-after photos are proof of performance. The written price before any work starts eliminates the disputes she used to see in freight billing. She opened in 2021, runs four crews, and still answers her own phone some Saturdays. “A live person answers calls 24/7,” she says. “Sometimes that live person is me. I don’t mind. I know exactly what to say because I believe it.”

Grace C. – Denver, Colorado

Grace started as a Crestview technician. Climbed roofs, did inspections, wrote estimates. She saw how the system worked from the ground up, or rather from the ridge down. “The Relay Visibility Guarantee isn’t marketing,” she says. “It’s how we actually operated every day. I watched customers relax when I showed them the written price. I watched them trust us when the tracker pinged and I pulled into their driveway exactly when I said I would.”

She saved for four years, studied the numbers, and bought her own territory in 2022. The transition was smoother than she expected because she already knew the materials, GAF, CertainTeed, Owens Corning, IKO, Atlas, Tamko, Boral, and she already knew why manufacturer-backed materials matter. “A shingle isn’t a shingle,” Grace says. “The warranty behind it is what protects the homeowner. And our 365-Day Done Right Promise protects them from us, too. If we don’t get it right, we make it right. For a full year. In writing. Included with every job.”

She runs two crews now, hires carefully, trains thoroughly. Her background-checked, uniformed technicians arrive with their names already on the customer’s phone. “You know exactly who is coming before they pull into your driveway,” she says. “That’s not just safe. It’s respectful. And that’s why people call us back.”

Your Story Starts Here

Every Crestview location is independently owned and operated. We’re not pretending to be from every town. We’re local businesses that agreed to work to The Relay Visibility Guarantee. If you’re ready to build something you control, with systems that actually work, call (325) 246-5075 or request the info kit below. We’ll give you the real numbers, the real requirements, and the honest answer on whether your market is open.

Written by Dylan Pace, Owner at Crestview Roofing, part of the Relay Home Co. family since 2000.