Free roof inspection with deck photos before we talk money - GAF and Owens Corning certified installation
Before
After
Before
After
Before
AfterFranchise Investment Overview
We’re pulling back the curtain on what it takes to open a Crestview Roofing location. The numbers below are ballpark estimates based on what we’ve seen across markets, not a legal offering. Every territory is different, and your actual investment will depend on local costs, vehicle needs, and how aggressively you want to launch. Think of this as a starting point for a real conversation.
Estimated Startup Investment
| Franchise Fee | $45,000 – $65,000 |
| Equipment & Vehicles | $85,000 – $140,000 |
| Initial Marketing | $25,000 – $45,000 |
| Working Capital | $35,000 – $60,000 |
| Total Estimated Investment | $190,000 – $310,000 |
The equipment and vehicle line includes a wrapped service truck, safety gear, ladders, nail guns, compressors, and the basic inventory to handle repairs and smaller replacements from week one. Working capital covers payroll, rent, and insurance while you’re building a customer base. Some owners start leaner with one crew and add a second truck in month four or five. Others roll out with two crews day one. That choice moves the needle.
What’s Included
- Brand license to operate under the Crestview name and the Relay Home Co. family of brands in your protected territory
- Initial training at our headquarters covering sales, operations, and the technical side of residential roofing, plus field training alongside a working crew
- Launch marketing package including digital lead generation, local SEO setup, and branded materials to announce your opening
- Operating systems built on The Relay Standard: scheduling software, photo documentation tools, digital invoicing, and the customer portal that lets homeowners track their tech and see before-and-after photos
- Protected territory defined by ZIP codes, not vague radius language, so you know exactly where you own the brand
- Ongoing support including field coaching, marketing refreshes, and access to our national pricing agreements with GAF, CertainTeed, Owens Corning, IKO, Atlas, Tamko, and Boral
Financing & Next Steps
Most owners don’t write a check for the full amount. Equipment financing and SBA-backed loans commonly cover the vehicle and tool portion, and some lenders specialize in franchise startups. We’ve seen owners secure equipment loans at competitive rates because the collateral is tangible: trucks, compressors, and gear that hold value. The franchise fee and working capital typically come from personal investment or a combination of savings and a small business line of credit.
Here’s how the process works. You call us at (325) 246-5075 or fill out the info kit request below. We have a conversation about your background, your market, and what you’re looking to build. If it makes sense for both sides, we move into the qualification phase where you receive the official documents with exact figures for your territory. No pressure, no hard sell. We’re looking for owners who want to run a local business the right way, with The Relay Visibility Guarantee stamped on every job.
Crestview is a plain American place name, and the crest is the top line of a roof. It fits the trade and is easy to say on the phone. Since 2000, we’ve built this brand on being upfront about what things cost and what the customer gets. We’re bringing that same approach to how we talk to potential owners.
These figures are non-binding estimates for marketing purposes only. Actual investment varies by market and is provided in official documents during the qualification process.
Written by Dylan Pace, Owner at Crestview Roofing, part of the Relay Home Co. family since 2000.